Marketing Head
My Professional Philosophy (and Why You Also Need One)
We all know how important is the integrity in life and business. Sometimes, though, it is not very clear how to achieve it. Simple solution: You need a reference framework.
Marketing Head
Leader’s DON’Ts List
We all know what a leader should look like. Now, let’s spice the things up with some negativity. See what leaders should not do or be.
Marketing Head
The 14 Pillars of an Almighty Marketing Management System
Do you want to manage your marketing department with all its moving parts? Build it on these 14 must-have pillars.
9 Ways to Make People Buy From You
If you have a business, you are selling something. Whether it's groceries, SPA services, or advertising space, you are looking for customers who will give you their money in exchange for the products/services you offer. It’s a basic truth that the most important thing for you
7 Priceless Lessons About Working From Home
Workers on the corporate front have been tirelessly fighting for the "home office" for years. In large and modern companies, this has become a common practice. In more "conservative" ones, the mentality still prevails that "if you're not within arm's reach
Influencers' Guide to Marketing Directors
I remember one of my meetings with an influencer. The lady had called saying she wanted to talk, I agreed, and I was expecting her at the office. She arrived half an hour late but brought her manager with her. Let’s call her Natalie. We sat down to talk.
5 Lead Magnets Which Work Every Time
To build a quality email list (database) that yields good results, one of the most important things is the source from which we secure our subscribers and the way we do it. A fundamental requirement (both from a business and legal standpoint) is that people themselves must want (give us
Email Marketing Strategy 101
We all know that overplanning is not good. Action is needed. However, jumping in without figuring things out is not advisable either. This applies to email marketing as well. I will share the main elements of an email marketing strategy and the basic decisions we need to make (understand: "
The Questions About Email Marketing
Recently, I asked my audience to share what topics related to email marketing interest them. I expected everything to revolve around list building or improving open rates. Imagine my surprise when, after analyzing and summarizing the received questions, I ended up with a list of 125 pressing topics. Here they
The Three Types of Email Marketing Campaigns
As you may know, simply sending emails to people might have some effect, but we want results, achievements, influence. We don’t want to waste our time or that of our recipients. Sometimes, a one-time send is useful and appropriate, such as for a regular newsletter, reminder, or flash promotion.
Smile!
A Smile Is Free. You Won't Lose Anything If You Smile. Do It Now. With The First Person You Meet. Then Try With The Second. Keep Going Like This All Day. I Believe You'll Feel Like Doing The Same Tomorrow. A smile is free. You won’
Is Online Business for Me or Should I Look for Another Calling?
Basically, there are two types of people interested in online business. The first type are those who have heard that it’s trendy now, that you can make a lot of money, and so on. These folks jump into various business models and activities with the sole aim of making