Boril
Bogoev.
Ph.D.
Head of AI & Automation · Workflow Orchestration Leader
AI and automation leader with 20+ years of experience driving workflow orchestration, internal AI adoption, and digital operating systems across SaaS, healthcare, retail, fintech, and enterprise platforms.
Profile
From chaos to operating systems
I design and build AI-powered business operating systems. My work sits at the intersection of marketing, automation, workflow engineering, and operational strategy. The repeating pattern across my career: enter a complex field, learn it deeply, turn it into frameworks, and build tools around it.
I started as a graphic designer, moved into web development, then marketing leadership, and eventually into AI automation architecture. Each layer compounds. Today, I help organizations replace manual chaos with structured, measurable, AI-integrated workflows.
I hold a Ph.D. in Digital Business Automation and an M.Sc. in AI & Robotics Engineering. I have worked across FinTech, E-commerce, HealthTech, Retail, EdTech, and enterprise software, including senior roles at BinHendi Holding (7 brands), Yugen Care, and Signature Technology.
I have published a book on automated internet business systems, taught at New Bulgarian University and SoftUni, and built and led teams of 20+ people.
AI Adoption Programs
Company-wide AI enablement, training, governance frameworks, and measurable adoption rollouts.
Workflow Automation
End-to-end process automation using n8n, Make, and custom AI agents across marketing, sales, and operations.
Operating Systems Design
SOP libraries, dashboards, KPI systems, and governance structures that turn scattered activity into structured execution.
Training & Education
Corporate AI workshops, modular learning paths, and training programs for executives, founders, and teams.
Career
Professional experience
- Lead internal and client-facing AI adoption programs focused on replacing manual operations with automated workflows.
- Designed end-to-end workflow automation across marketing, sales, operations, and reporting using n8n, Make, and AI agents.
- Built automation governance frameworks ensuring reliability, monitoring, and continuous improvement.
- Rolled out company-wide AI enablement programs and hands-on training.
- Developed standardized SOP libraries and internal knowledge systems.
- Implemented data pipelines and dashboards for operational visibility.
- ~40% reduction in manual workload
- ~30% improvement in execution speed
- Stable daily AI usage across teams
- Designed hybrid human + AI operating models for growth and operations.
- Mapped business processes into automated workflow systems.
- Built multi-agent AI frameworks for content production, lead handling, and client operations.
- Introduced governance controls and escalation paths.
- Led automation enablement sessions for teams.
- Repeatable automation systems across departments
- Faster delivery cycles and clearer ownership
ZILLI (luxury men’s fashion), Baituti Home (luxury Italian furniture), Joe’s Cafe, Sammach Spot, Texas Instruments, BinHendi Play, VOSS.
- Built centralized digital operating system for marketing execution and reporting across 7 brands.
- Standardized cross-brand KPIs, workflows, and governance structures.
- Automated reporting, content flows, and approval processes.
- Embedded AI tools into daily team operations.
- Created prompt libraries, automation playbooks, and SOP frameworks.
- ~30% increase in execution speed
- ~40% reduction in manual reporting
- 100% visibility across departments
Innovative wellness and beauty clinic with 10+ high-tech diagnostic and treatment technology setups.
- Built automated marketing operations and analytics systems.
- Implemented AI segmentation and performance dashboards.
- Developed SOPs and onboarding workflows.
- ~25% increase in lead conversion
- ~50% reduction in campaign setup time
- ~60% reduction in onboarding time
SaaS marketplace and online auction platforms covering two distinct product lines.
- Designed company-wide automation frameworks.
- Implemented workflow orchestration across growth and operations.
- Built performance measurement systems.
- Faster go-to-market cycles
- Reduced operational friction
- Led a team of 20+ across marketing, UX, and analytics.
- Implemented automated content and CRO systems.
- Built scalable multi-market execution workflows.
- ~18% increase in checkout conversion
- Faster release cycles
Leading B2B provider of back-office systems for all major banks and government institutions in Bulgaria.
- Led 200+ digital system implementations.
- Built standardized delivery workflows.
- Designed cross-team operating processes.
- ~40% improvement in project success rate
- ~60% reduction in pre-launch rework
Expertise
Core skills & tools
Tools & Platforms
Academic Background
Education
Knowledge & Teaching
Publications & academic work
- New Bulgarian University — Digital Marketing
- SoftUni — Marketing & Business courses
- Corporate AI workshops and training programs
- Modular learning paths for executives and founders
- 10,000+ professionals reached through training
Languages
Industries
Get in Touch
Let’s work
together.
Open to senior AI and automation leadership roles, consulting engagements, and corporate training programs. Based in Dubai, available globally.